News & PR

COLUMBUS, OHIO May 23, 2007 – Artromick, a leading developer of medication management solutions for over 36-years to both the long-term care and acute care markets, announced today it has launched a new brand identity and strategic marketing communications initiative. 

J.M Romick, founder of Artromick, summarized the new brand launch saying, “Artromick has led through innovation since 1972. Until now, we’ve always been recognized as a leading provider to the long-term care market. Today, Artromick provides leading edge technology solutions to both long-term care and hospital facilities. We’ve gone way beyond basic carts and packaging—software, mobile computing, pharmacy automation and the latest cart solutions are now the fabric of this company. We thought it appropriate for our brand image to change and reflect our current expertise and leadership.” 

In February 2005, Artromick launched its own line of mobile computing cart products for hospitals at the HIMSS Annual Convention. Last November, the company launched the Artromick eMAR software for nursing homes to the long-term care market, defining the benchmark for nursing home eMAR usability, function and reliability. In 2008, Artromick anticipates the market introduction of its comprehensive medication management workflow model including its pharmacy automation robotics Paxit System. 

“Our new brand identity and marketing communication themes offer the market a better picture of who Artromick is today. Our cart products remain as industry standards for excellence, and we have greatly expanded our offering to give both hospitals and nursing homes the latest healthcare technology available. This is a new, fresh approach in terms of our people, how we think, and how we embrace each day as a technology provider to the healthcare markets. Our new brand identity now reflects that," stated Paul Guth, President and COO of Artromick. 

Todd Ross, Marketing Director for Artromick echoed Romick’s assertion, “Everything we do is in the interest of advancing the delivery of healthcare. Artromick continues to value R&D and innovation as a means to increase workflow efficiencies and patient safety, whether in medication administration software and processes, mobile computing, or robotics automation. We have always benefited nursing homes, now patients in hospitals and extended care centers throughout the world benefit from our solutions. We are experienced, forward-thinking professionals in constant pursuit of improved healthcare delivery. That’s Artromick, and I believe our new brand identity and the theme ‘Advancing Healthcare Delivery’ reinforces our evolution and differentiation.” 

Headquartered in Columbus, Ohio, Artromick is a leading developer and marketer of medication management and healthcare technology systems. For more information, contact Artromick at (800) 848-6462 or visit www.artromick.com.